With about 50,000 plugins in the WordPress directory, you can find a plugin to do almost anything. And since most are free, it can be tempting to load up your WordPress installation with gadgets and gizmos out the wazoo. But how many is too many? Will too many plugins harm your site? For most ordinary
Local Online Marketing & SEO Tips
Want to boost the effectiveness of your website? Here are tips and best practices from Brick City Interactive, based on more than 15 years of experience in local online marketing, search engine optimization and Internet advertising.
I visited a website for the first time in 1994 and built my first web page just a few years later. Going online in those days was an adventure. Disconnecting for more than an hour now seems heroic. A lot has changed. But when it comes to search engine optimization there’s one question people keep
In a world where most people check their smart phone before brushing their teeth*, you know that your website is crucial to your business. But is it working for you as well as it could? It’s easy to get buried in statistics when checking your stats on Google Analytics. That may be one reason most small businesses
This is kind of awkward. There are lots of ugly websites out there and some of them have my name on them. Maybe they looked pretty good in 1999. But over time they’ve either drifted into chaos or they’ve been encased in a glass tomb like the slowly decaying corpse of Lenin in Red Square.
The town of Bodie, California once bustled with activity. In the late 1800s its streets were packed with miners, ministers, prostitutes and undertakers. Some even claimed it was the second largest city in California (it wasn’t). But the economy and technology shifted at the turn of the century and today Bodie is a ghost town
Setting up a Facebook page for your business? Way to go! Facebook gives you a free platform to communicate with existing customers and reach out to new prospective s. Here are some of the most common questions we get when businesses are setting up for a Facebook page for the first time. Q. I don’t
One of the first things you learn about online advertising is that a “click-through” isn’t a customer or even a lead. Not yet, anyway. Converting a click to a customer is the work you have to do between grabbing attention (‘Hey You!’) and actually closing a sale. One essential ingredient is an effective landing page.
Whether you’re selling products or offering your professional services, here’s how you can make the most of your online display advertising opportunity: 1. Offer a Simple, Clear Benefit. Put yourself in the shoes of potential customers. When they make that split-second decision about a commercial message, only one thing is going through their head. It’s
If you’ve been paying attention to your business Facebook page, you’ve noticed that you’re reaching fewer and fewer fans these days. It’s not your imagination. With more businesses using Facebook as a marketing platform it is getting harder to be heard in the noise. But it’s not just the swelling crowds. Facebook is actively dialing
What’s the fuss about Google Plus? For small businesses serving a local market — like ours in Ocala, Florida — Google Plus stinks as a tool for social media engagement. It’s a ghost town compared to Facebook. But Google Plus is a critical component in local search engine optimization. Among the 200+ factors used to