You’re busy. Too busy to think too hard about your website. But not too busy to talk to new customers, I bet. So without wasting your time, how can you get your website to drive more customers to your business? Assuming you already have a website that is updated, mobile friendly and optimized for search, a
New studies underline what you’re probably seeing in your own website analytics reports: Social media is no longer delivering as much traffic to websites as it once was. Most striking is the decline of Facebook traffic to websites. In 2016, Facebook accounted for 30.9 percent of website visits, but that had dropped to 18 percent
Whether you’re paying 20 cents or $200 per click, the real question is ROI. From two decades of experience, here are simple tips to get better results at lower cost.
Spying is such a negative word. So let’s call it intelligence analysis instead. Whatever you call it, you need good tools to help you understand what your competition is doing online. Here are some basic, free tools to help you understand and negotiate the competitive online landscape. 1. WHOIS Actionable Intelligence: Discover who owns and manages a
First impressions count — especially on the web. And when a visitor comes to your website, a photograph is usually the first thing they see. If the photo is lousy, it may also be the last thing they see! Photography can make or break a website. For local businesses in the competitive industries (real estate,
Did you know that your website already has a built-in tool that can save hours every week by improving the efficiency of your business? Did you know it can also make life easier and more convenient for your customers? Did you know it can even directly boost your revenue? That tool is your humble contact
There’s something magical, even mythical, about a small kitchen rotisserie that requires virtually no effort. Just turn it on and — bam! — out pops a juicy roasted turkey, mouth-watering ribs, succulent roast chicken with a zesty lemon herb rub, or a peppercorn crusted roast beef. But the truth is, even Ron Popeil’s famous Showtime®
Online reviews can make (or break) your business reputation. Here are simple steps to accentuate the positive and eliminate the negative.
Stephen King once said that a talented writer is a writer who actually gets paid to write. I’d say that a creative website is a website that puts money in your pocket. Period. The purpose of your website isn’t to explore your artistic side, impress your friends or boost your self esteem. The purpose of
Is your website ready to roll in 2018? Just like a car, your website needs a regular tune-up to serve your business well. Technology changes, the market changes, and a neglected website is in danger of getting stuck in the slow lane. So take a minute and get an annual checkup for your website. Here