Spying is such a negative word. So let’s call it intelligence analysis instead. Whatever you call it, you need good tools to help you understand what your competition is doing online. Here are some basic, free tools to help you understand and negotiate the competitive online landscape. 1. WHOIS Actionable Intelligence: Discover who owns and manages a
Local Online Marketing & SEO Tips
Want to boost the effectiveness of your website? Here are tips and best practices from Brick City Interactive, based on more than 15 years of experience in local online marketing, search engine optimization and Internet advertising.
First impressions count — especially on the web. And when a visitor comes to your website, a photograph is usually the first thing they see. If the photo is lousy, it may also be the last thing they see! Photography can make or break a website. For local businesses in the competitive industries (real estate,
Did you know that your website already has a built-in tool that can save hours every week by improving the efficiency of your business? Did you know it can also make life easier and more convenient for your customers? Did you know it can even directly boost your revenue? That tool is your humble contact
There’s something magical, even mythical, about a small kitchen rotisserie that requires virtually no effort. Just turn it on and — bam! — out pops a juicy roasted turkey, mouth-watering ribs, succulent roast chicken with a zesty lemon herb rub, or a peppercorn crusted roast beef. But the truth is, even Ron Popeil’s famous Showtime®
Online reviews can make (or break) your business reputation. Here are simple steps to accentuate the positive and eliminate the negative.
Is your website ready to roll in 2018? Just like a car, your website needs a regular tune-up to serve your business well. Technology changes, the market changes, and a neglected website is in danger of getting stuck in the slow lane. So take a minute and get an annual checkup for your website. Here
Your domain name is the critical foundation of your online business, so it’s reasonable to be just a little paranoid about keeping it renewed. And there’s good reason for that: Regions Bank, forgot to renew their domain name in 2013 and customers lost online access to their accounts for almost a week! The Dallas Cowboys
If you’ve got mail, you’ve got spam! About 60 percent of email is spam, and that’s not counting legitimate — but sometimes annoying — commercial email from companies that you have some relationship with. So what can you do about it? You’re never going to live in a spam-free world, but here are the basic
With about 50,000 plugins in the WordPress directory, you can find a plugin to do almost anything. And since most are free, it can be tempting to load up your WordPress installation with gadgets and gizmos out the wazoo. But how many is too many? Will too many plugins harm your site? For most ordinary
I visited a website for the first time in 1994 and built my first web page just a few years later. Going online in those days was an adventure. Disconnecting for more than an hour now seems heroic. A lot has changed. But when it comes to search engine optimization there’s one question people keep