New studies underline what you’re probably seeing in your own website analytics reports: Social media is no longer delivering as much traffic to websites as it once was. Most striking is the decline of Facebook traffic to websites. In 2016, Facebook accounted for 30.9 percent of website visits, but that had dropped to 18 percentRead On >
Local Online Marketing & SEO Tips
Want to boost the effectiveness of your website? Here are tips and best practices from Brick City Interactive, based on more than 15 years of experience in local online marketing, search engine optimization and Internet advertising.
Get Better ROI at Lower Cost with PPC
Whether you’re paying 20 cents or $200 per click, the real question is ROI. From two decades of experience, here are simple tips to get better results at lower cost.
Spy on Your Competition with These 5 Free Online Tools
Spying is such a negative word. So let’s call it intelligence analysis instead. Whatever you call it, you need good tools to help you understand what your competition is doing online. Here are some basic, free tools to help you understand and negotiate the competitive online landscape. 1. WHOIS Actionable Intelligence: Discover who owns and manages aRead On >
The 5 Minute Guide to Better Website Photos
First impressions count — especially on the web. And when a visitor comes to your website, a photograph is usually the first thing they see. If the photo is lousy, it may also be the last thing they see! Photography can make or break a website. For local businesses in the competitive industries (real estate,Read On >
This Humble Web Tool Can Save Time and Boost Your Bottom Line
Did you know that your website already has a built-in tool that can save hours every week by improving the efficiency of your business? Did you know it can also make life easier and more convenient for your customers? Did you know it can even directly boost your revenue? That tool is your humble contactRead On >
Set It And Forget It? Oh, No You Don’t!
There’s something magical, even mythical, about a small kitchen rotisserie that requires virtually no effort. Just turn it on and — bam! — out pops a juicy roasted turkey, mouth-watering ribs, succulent roast chicken with a zesty lemon herb rub, or a peppercorn crusted roast beef. But the truth is, even Ron Popeil’s famous Showtime®Read On >
Online Reviews: How to Accentuate the Positive & Eliminate the Negative
Online reviews can make (or break) your business reputation. Here are simple steps to accentuate the positive and eliminate the negative.
A 6 Point Checkup for Your Website in 2018
Is your website ready to roll in 2018? Just like a car, your website needs a regular tune-up to serve your business well. Technology changes, the market changes, and a neglected website is in danger of getting stuck in the slow lane. So take a minute and get an annual checkup for your website. HereRead On >
Domain Renewal Scams: Don’t Be Fooled!
Your domain name is the critical foundation of your online business, so it’s reasonable to be just a little paranoid about keeping it renewed. And there’s good reason for that: Regions Bank, forgot to renew their domain name in 2013 and customers lost online access to their accounts for almost a week! The Dallas CowboysRead On >
Got Spam? Here’s How to Reduce It
If you’ve got mail, you’ve got spam! About 60 percent of email is spam, and that’s not counting legitimate — but sometimes annoying — commercial email from companies that you have some relationship with. So what can you do about it? You’re never going to live in a spam-free world, but here are the basicRead On >