On the morning drive, NPR was explaining the arcane but unsettling concept of the “inverted yield curve.” By 11:30 p.m. the wonky phrase was a punch line for late night comedians. But it’s no joke when recession hits your business. My own businesses have been through the storms of the Dot Com Bubble and theRead On >
Local Online Marketing & SEO Tips
Want to boost the effectiveness of your website? Here are tips and best practices from Brick City Digital Marketing, based on more than 20 years of experience in local online marketing, search engine optimization and Internet advertising.
Rescue Your Online Reputation in 2 Simple Steps
If this sounds like you, you’re not alone: You’ve been minding your business for years. You’ve got a decent website. But the only time you think about online reviews is when you’re checking out a new restaurant. And then suddenly one day an unhappy customer trashes your business on Google. Ouch! Now the first thingRead On >
3 (Simple) Ways to Generate More Web Leads
You’re busy. Too busy to think too hard about your website. But not too busy to talk to new customers, I bet. So without wasting your time, how can you get your website to drive more customers to your business? Assuming you already have a website that is updated, mobile friendly and optimized for search, aRead On >
Social Media Referrals Decline as SEO Surges
New studies underline what you’re probably seeing in your own website analytics reports: Social media is no longer delivering as much traffic to websites as it once was. Most striking is the decline of Facebook traffic to websites. In 2016, Facebook accounted for 30.9 percent of website visits, but that had dropped to 18 percentRead On >
Get Better ROI at Lower Cost with PPC
Whether you’re paying 20 cents or $200 per click, the real question is ROI. From two decades of experience, here are simple tips to get better results at lower cost.
Spy on Your Competition with These 5 Free Online Tools
Spying is such a negative word. So let’s call it intelligence analysis instead. Whatever you call it, you need good tools to help you understand what your competition is doing online. Here are some basic, free tools to help you understand and negotiate the competitive online landscape. 1. WHOIS Actionable Intelligence: Discover who owns and manages aRead On >
The 5 Minute Guide to Better Website Photos
First impressions count — especially on the web. And when a visitor comes to your website, a photograph is usually the first thing they see. If the photo is lousy, it may also be the last thing they see! Photography can make or break a website. For local businesses in the competitive industries (real estate,Read On >
This Humble Web Tool Can Save Time and Boost Your Bottom Line
Did you know that your website already has a built-in tool that can save hours every week by improving the efficiency of your business? Did you know it can also make life easier and more convenient for your customers? Did you know it can even directly boost your revenue? That tool is your humble contactRead On >
Set It And Forget It? Oh, No You Don’t!
There’s something magical, even mythical, about a small kitchen rotisserie that requires virtually no effort. Just turn it on and — bam! — out pops a juicy roasted turkey, mouth-watering ribs, succulent roast chicken with a zesty lemon herb rub, or a peppercorn crusted roast beef. But the truth is, even Ron Popeil’s famous Showtime®Read On >
Online Reviews: How to Accentuate the Positive & Eliminate the Negative
Online reviews can make (or break) your business reputation. Here are simple steps to accentuate the positive and eliminate the negative.