If you’ve got mail, you’ve got spam! About 60 percent of email is spam, and that’s not counting legitimate — but sometimes annoying — commercial email from companies that you have some relationship with. So what can you do about it? You’re never going to live in a spam-free world, but here are the basicRead On >
Local Online Marketing & SEO Tips
Want to boost the effectiveness of your website? Here are tips and best practices from Brick City Digital Marketing, based on more than 20 years of experience in local online marketing, search engine optimization and Internet advertising.
Too Many WordPress Plugins?
With about 50,000 plugins in the WordPress directory, you can find a plugin to do almost anything. And since most are free, it can be tempting to load up your WordPress installation with gadgets and gizmos out the wazoo. But how many is too many? Will too many plugins harm your site? For most ordinaryRead On >
Two Decades Later, This Is Still the #1 Question About SEO
I visited a website for the first time in 1994 and built my first web page just a few years later. Going online in those days was an adventure. Disconnecting for more than an hour now seems heroic. A lot has changed. But when it comes to search engine optimization there’s one question people keepRead On >
The 3-Minute Guide to Web Analytics
In a world where most people check their smart phone before brushing their teeth*, you know that your website is crucial to your business. But is it working for you as well as it could? It’s easy to get buried in statistics when checking your stats on Google Analytics. That may be one reason most small businessesRead On >
Why Ugly Websites (Sometimes) Win
This is kind of awkward. There are lots of ugly websites out there and some of them have my name on them. Maybe they looked pretty good in 1999. But over time they’ve either drifted into chaos or they’ve been encased in a glass tomb like the slowly decaying corpse of Lenin in Red Square.Read On >
4 Signs It’s Time to Update Your Website
The town of Bodie, California once bustled with activity. In the late 1800s its streets were packed with miners, ministers, prostitutes and undertakers. Some even claimed it was the second largest city in California (it wasn’t). But the economy and technology shifted at the turn of the century and today Bodie is a ghost townRead On >
5 Tips for More Effective Landing Pages
One of the first things you learn about online advertising is that a “click-through” isn’t a customer or even a lead. Not yet, anyway. Converting a click to a customer is the work you have to do between grabbing attention (‘Hey You!’) and actually closing a sale. One essential ingredient is an effective landing page.Read On >
3 Simple Ways to Boost Response to Your Online Advertising
Whether you’re selling products or offering your professional services, here’s how you can make the most of your online display advertising opportunity: 1. Offer a Simple, Clear Benefit. Put yourself in the shoes of potential customers. When they make that split-second decision about a commercial message, only one thing is going through their head. It’sRead On >