Are you getting at least six times more clicks than your competition?
The simple fact is that search engines play favorites. And their favorites (the websites they rank higher in results) get lots more traffic than those they rank lower in the results. Tons more traffic. Bucket-loads more traffic. And all for free. It’s not even close to fair. There are winners, and then there’s everyone else. In fact, according to one recent study . . .
The CTR (click through rate) for the #1 ranking search result was 21%.
The CTR for the #5 ranking result was 3.4%
That means the top position received more than 6 times the clicks of the competitor in fifth place. And almost 13% more traffic than the competitor in 10th place. When it comes to the second page of results? Fuggetaboutit!
The best place to bury a body is on the second page of Google!
Here’s a quick chart of how it shakes out:
Your website position can make or break your business. So what can you do about it? According to some reports (probably apocryphal) Google takes into account more than 200 factors when determining search rank for any given page. And those factors change constantly. But some things never change, and those are the most important. Here are three basics strategies that make a huge difference in search results. In fact, if you don’t take these steps first, you’re probably wasting your time:
#1 – Forget About Search Engines.
That’s right, forget about search engines for a minute and remember that Google knows when people visit your website directly, bypassing search results altogether. The more direct visitors your website has (the more popular you are apart from search traffic) the more valuable you are as a website. Period. And Google takes that into account.
#2 – Keep People Engaged on Your Site.
When you have Google Analytics installed, Google knows how long people spend on your site. The longer you keep them engaged, the better. Google rewards websites that keep people engaged.
#3 – Encourage People to Visit More Pages of Your Site.
Same basic principle as number two. When people enjoy a site, when they get value from it, they tend to stick and and visit lots of pages. So create great content that people want to visit.
But there’s more! And here’s a FREE SEO Tool that can help.
Even when you’ve created great content that engages your visitors, you need to address the technical optimization of your website. That’s why Brick City Digital is giving away this free SEO audit you can use to analyze your website so that you can improve factors such as titles, descriptions, image alt tags, redirects, pages that can’t be crawled and more. And you’ll get a score based on how healthy your site is.
Here’s what this tool can’t do:
It won’t fix your site for you.
It’s not a replacement for creating awesome content.
It addresses only one part of the SEO puzzle.
But it is valuable. And it’s free. We’ll probably send you a brief e-mail to follow up, and answer any questions you may have. But beyond that there’s no cost and absolutely no obligation. (Of course, if you’d like us to assist with any aspect of your digital marketing, we’d love to hear from you. You can call (352) 351-1131 or click to email us anytime.)
Ready? Just enter your domain and e-mail below.
A report will be emailed to you within minutes.