How can you get your website to drive more customers to your business? Assuming you already have a website that is updated, mobile friendly and optimized for search, a few simple tweaks to your strategy can transform your website into a dynamic generator of new business.
What can you do to make the most of your reviews? While some services offer semi-automated programs for review management, most businesses can do well by following just a few simple steps.
The purpose of your website isn’t to explore your artistic side, impress your friends or boost your self esteem. The purpose of your website is to make money.
Here are six practical ways your business can show up in AI answers — and why SEO basics still matter. The way people search for local services is changing fast — and it matters for every small business in Ocala. Whether you run a roofing company off SR-200, a law
Social distancing doesn’t mean you have to keep your customers away. In fact, there are simple — even free — steps you can take to keep your clients and customers close with digital tools.
It’s no joke when recession hits your business. Recession. It’s never fun, and there’s no guarantee about what happens next. Nevertheless, there are simple strategies you can follow now to be sure your marketing plan is prepared for a downturn.
If this sounds like you, you’re not alone: You’ve been minding your business for years. You’ve got a decent website. But the only time you think about online reviews is when you’re checking out a new restaurant. And then suddenly one day an unhappy customer trashes your business on Google.
New studies underline what you’re probably seeing in your own website analytics reports: Social media is no longer delivering as much traffic to websites as it once was. Most striking is the decline of Facebook traffic to websites. In 2016, Facebook accounted for 30.9 percent of website visits, but that
Whether you’re paying 20 cents or $200 per click, the real question is ROI. From two decades of experience, here are simple tips to get better results at lower cost.
Spying is such a negative word. So let’s call it intelligence analysis instead. Whatever you call it, you need good tools to help you understand what your competition is doing online. Here are some basic, free tools to help you understand and negotiate the competitive online landscape. 1. WHOIS Actionable Intelligence: Discover
First impressions count — especially on the web. And when a visitor comes to your website, a photograph is usually the first thing they see. If the photo is lousy, it may also be the last thing they see! Photography can make or break a website. For local businesses in
